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Rhetorical analysis is a way of understanding and interpreting “texts” by examining the components of their construction. For this essay, you will choose an image or a commercial to analyze, considering its rhetorical situation and how the different elements of the image work together to try to make its audience do, think, or feel something. Your goal is to construct a thesis based on your interpretation of the image, using specific aspects of the “text” to support your conclusions.
We live in visually-dominant society. Most of the texts we consume are visual in nature, and much of what we read is accompanied by images. These images are rarely neutral, and often contain implicit arguments connected to specific cultural contexts.
Types of visual analysis
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Medium, Media, and Technology I 